Promotions that may have been too edgy.
By Steve Samek
Minor League baseball embraces the crazy and unique to make for the perfect promotion. Though what if a promotion goes too far.
Enter the Ogden Raptors and their Hourglass appreciation night. http://www.baseballamerica.com/business/ogden-raptors-announce-quickly-remove-hourglass-appreciation-night-a/#LUOVb6EismcMMCm5.97
Yes, the promotion honored women’s bodies of the curvy variety. The promotion was to include models, 18 of them to be exact each calling a half inning of baseball in the booth. Fans can then take pictures with the beauties.
Sounds harmless, while being so offensive at the same time. You are promoting looks first and all the unhealthy things that women do to match the ideal body shape. Plus, it doesn’t seem like it has anything to do with baseball. I mean baseball doesn’t have a clock, or hour glass like in most other sports, but the connection to honoring that and an hourglass is weak at best.
Not helping the fact is that A.P Harreld a broadcaster for the Raptors has connections with the modeling agency in question.
The promotion was canceled and was never an official thing to begin with. Fans knew about it through social media and internet means, and have been voicing disapproval for the promotion. An apology has been given by the team. http://www.baseballamerica.com/business/ogden-raptors-announce-quickly-remove-hourglass-appreciation-night-a/#LUOVb6EismcMMCm5.97.
Though if you did have models at the ballpark, what’s not to say attendance wouldn’t rise. It’s the idea behind many a cheerleader, or dance team. They entertain and look good doing it.
Also brought up in the article was another failed promotion idea in White Heritage Night by the Orem Owlz.
Orem’s promotion was to celebrate the good and wholesome aspects of American living. A leave it to Beaver feel of the past. Fans didn’t take too well to that idea either. Mostly poking fun at how every day is a white appreciation day. Two days later was the church shooting in South Carolina. One that may have had racial motives. The promotion was canceled.
I think this promotion was more of a spoof than anything else. It made sense with the rest of the heritage night promotions out there to include whites. Though it does raise a lot of eyes for possible connections to white supremacy. That’s a no go. http://www.cnn.com/2015/06/20/us/caucasian-heritage-night/index.html
Sports should be a uniting factor. Even if your bitter rivals are to be hated, there is a line that doesn’t need to be crossed. These promotions may have crossed it.